About us
From plan to proof.
Plan & Proof helps companies build data and AI strategies that turn into results. Either we equip the leader to drive the strategy themselves, or we drive it and stand behind it. Either way, we follow through all the way, from plan to proof.
Who we are
Anders Butzbach Christensen
Plan & Proof is a Danish consultancy in data, AI and digital strategy, founded by Anders Butzbach Christensen. Today, Plan & Proof is Anders, with subcontractors brought in as needed.
Anders has bought and owned data and AI strategies as Head of Data & AI in several large companies. He knows what survives contact with operations.
Why we exist
Strategy must have an effect.
A data and AI strategy is only worth something if it ends in deliveries that create value.
Leaders must succeed.
Whoever owns data and AI needs a strategy, the right use cases and a plan they can stand behind.
Senior experience should be available to SMEs too.
Experience from large international groups should be available to companies that cannot hire it themselves.
What makes us different
We help drive it and take ownership.
We do not just hand over a strategy and leave. We follow through from plan to execution.
The advice comes from a practitioner who has sat in the chair.
Anders has led data and AI functions himself and run large strategy processes in several groups.
Who we help
Decision makers
Leaders who own data and AI.
CIOs, CFOs and CDAOs/CDOs.
Typical occasions
A new CDAO/CDO has been hired, and the company provides the programme as onboarding.
An SME is setting up a data and AI, data and analytics or BI function for the first time, with a new or existing leader.
An established leader needs to create or renew the strategy and find high-value use cases.
A CIO or CFO wants the strategy done without using their own people.
How we work: two tracks
Services
See all services →Core services
Data and AI strategy, both process and deliverable.
Digital strategy, either from the existing landscape or as a clean sheet without bias.
Digital innovation.
Process mapping and opportunity identification.
Scope, roadmap and safe execution.
Scoping and steering of large strategic IT projects.
Add-ons
Can be bought with the strategy or on their own.
Business process mapping
AI governance and the AI Act
Use case sprint
AI literacy programme
Annual strategy update
What we stand for
Honest
We say no to AI that does not pay off.
Practical
Every recommendation has an owner, a price, a value and a date.
Independent
No licence sales and no partner income.
Human
AI should make work better for people.
Facing a decision on digital, data and AI?
A new CIO, a new group strategy, an ERP change, many pilots and few in production, or a board asking about AI. Call when the decision is approaching.
Book an introductory meeting