Market · October 2026 · 5 min
AI is widespread, but the value is not
59% of Danish companies with 10+ employees use AI. Only 37% see any EBIT impact. The difference lies in prioritisation, workflows and measurement.
Anders Butzbach Christensen
Plan & Proof
15 %
used AI in 2023
42 %
used AI in 2025
59 %
use AI in 2026
The share of Danish companies with 10 or more employees using AI has almost quadrupled in three years. But only 11% use AI systematically in virtually all departments.
The impact is not keeping up
37% see any EBIT impact from AI, unchanged from 2025. Around 6% are high performers with significant impact.
What high performers do differently
Nearly three in four high performers have redesigned workflows, compared with one in four among the rest. An initiative only counts once a process has changed and the effect has been measured.
The money sits outside IT
3.3% of revenue now goes to AI, up from about 1.7%, and more than 80% of spend sits outside the IT budget. Without shared portfolio management, the money spreads.
Choose 3-5 initiatives
With value in kroner, an owner and a start date.
Build the smallest necessary foundation
Data and platform in step with the portfolio, not everything first.
Measure impact, not activity
Linked to your own KPIs.
Sources: Statistics Denmark via Ritzau, 15 Sep 2026; McKinsey, The state of AI, Aug 2026; BCG Applied AI Index 2026.
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