Plan & Proof

Approach · August 2026 · 3 min

Five parts the CFO can approve

A business case for data and AI must show the value in kroner, the costs all the way into operation and a named benefit owner.

Anders Butzbach Christensen

Plan & Proof

1

Value drivers

More revenue, lower costs, released capital, lower risk.

2

Baseline and assumptions

Document them and have them approved by the benefit owner.

3

Costs

Development, operation (licences, compute, tokens, support) and change.

4

Phasing

Value arrives gradually: show cautious phasing and sensitivity.

5

Key figures

Net present value, payback period and a named benefit owner.

Do not forget the running costs

One in five limits their AI use because of running costs, including tokens. A business case without running costs does not hold.

Sources: McKinsey, The state of AI, Aug 2026.

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